Creative Brief

Please take the time to answer the questions on your own. Your ideas and visions will help to produce the marketing materials to represent your company, so please take the time to think about how you would like to be viewed by your audience.

Your Objective
- What is the single most important goal of putting up a web site, creating a new brochure, or any other new marketing material?

Target Market
- What is the nature of your business?

- What sets your company apart from others of the same business?

- What are the characteristics of the company? (dynamic? Young? Conservative? Out-of-the-box thinking?)

- What type of clients do you want to attract?
- What is their background?
- What kind of mentality do they have?
- Are there any particular clientele that you want to avoid?
- Are there any issues the company has to overcome?

Unique Selling Proposition
What can the company offer to your target market?

Support
What are the reason behind the company’s attributes?

Mandatories
Are there specific guidelines in the treatment of the product / brand (i.e. typeface, style, corporate colors and other related matters) that should be incorporated? Are there constraints that should be considered? (printing costs, formats)

Special considerations
(i.e. colours, formats, feng shui …)